Forwarding vs Personas: How You Should Start

    Choose between speed and a clean inbox. Here's how each option works — and which one fits you best.

    Option A: Forward promo emails to Unward

    Fastest start

    Your personal inbox still gets promos, but Unward also gets them. Great if you want to start immediately without changing any subscriptions.

    • No changes to existing subscriptions
    • Instant setup — start seeing value right away
    • Works with all your current brands
    Set up Gmail forwarding →

    Option B: Use a Persona for new signups

    Cleanest path

    You re-subscribe to brands using your Persona. Over time, you can unsubscribe your real email from old promo subscriptions. Your personal inbox gets cleaner.

    • Maximum privacy — brands never see your real data
    • Personal inbox gets cleaner over time
    • Full control over what goes where

    Option C: Mix both

    Recommended

    Forward existing promos now for quick wins. Use Persona for any new signups going forward. Best of both worlds — speed now, cleaner privacy later.

    • Quick wins immediately
    • Cleaner privacy over time
    • No need to redo everything at once

    Quick decision guide

    Choose Forwardingif you want to start immediately, already have many subscriptions, and don't mind promos in both places for now.
    Choose Personaif privacy is your top priority, you're okay re-subscribing to a few brands, and you want a clean break.
    Choose Mixif you want the best of both — instant results now and a gradual shift to more privacy.

    FAQ

    Can I switch later?

    Absolutely. You can start with forwarding and gradually move to Persona-only signups. There's no lock-in — switch anytime.

    Do I need to redo everything at once?

    Not at all. Start with a few brands and expand at your own pace. Even forwarding just your top 3 noisiest subscriptions makes a difference.

    What if a brand asks for a phone number?

    For now, use your real phone number if required. Phone number support is coming in a future update.

    Ready to get started?

    Keep your inbox clean and never miss a deal.