When to Use Unward (And When Not To)

    Unward is perfect for promos and low-stakes signups. Avoid it for identity-verified services.

    Great times to use Unward

    Seasonal subscriber sales
    Birthday freebies from brands
    Newsletter discounts
    Loyalty signup at checkout
    3rd party services you don't fully trust
    Restaurant bookings
    Separate email for job hunting

    In a nutshell: you want to keep your inbox clean and personal data protected while taking advantage of special offers.

    Do not use for identity verification services

    • Phone providers
    • Utility services (electricity, water, etc.)
    • Insurance companies
    • Banks
    • Healthcare services
    • Government websites

    Do not use where documents are required

    • Airlines, railway, other transport companies
    • Hotels
    • Car sharing
    • Other travel-related services
    • Age-restricted websites and services

    Also avoid for

    • Social media
    • Dating apps and websites
    • Orders that may require document verification to collect
    • Purchases from foreign websites with customs tax
    • In-hand delivery
    • Age-restricted products

    FAQ

    What counts as "identity verification"?

    Any service that requires you to prove your real identity — typically through government ID, passport, or official documents. Banks, healthcare, insurance, and government services almost always require this.

    What if I'm not sure whether ID is required?

    When in doubt, use your real details. It's better to be safe than to have an order or service blocked. You can always switch to Persona for future signups with that brand once you know it's safe.

    Ready to get started?

    Keep your inbox clean and never miss a deal.